August 21, 2011

Mela launch announced today - Global "Netflix/Hulu" for South Asian content

Today we announced the launch of Mela, a multi-platform entertainment service that will provide consumers worldwide one of the largest collections of premium South Asian video content.

We had an action-packed day today with three launch events: press conference in the morning, Strike-a-Pose with Abhay Deol contest in the afternoon, and a private screening of Abhay Deol's latest Bollywood hit, Zindagi Na Milegi Dobara in the evening.

Here is the video:

Mela represents the diversity of genres, tastes, languages, and regional flavors present in the rich cultural heritage of South Asia by licensing premium content from some of the biggest movie studios and television broadcast companies in the region. Mela brings directly to your television premium entertainment that includes dozens of live television channels covering news and entertainment, hundreds of hit Bollywood and regional movies, with an increasing number of titles in high-definition, and hundreds of independent films and selected premium videos from the Internet.

The Mela service at launch will be available on television through Mela’s high-definition set-top-box. Mela plans to later roll out its service on all major platforms including PC, mobile phones and devices, video gaming consoles, Internet connected televisions, Internet connected Blue-ray players, and other popular over-the-top devices and set-top boxes.

Today is, of course, a big day for the Mela team. It is also a big day for the South Asian content industry (film studios, television networks, actors, and everyone involved in creating compelling story telling). But most importantly, it is a big day for the fans. There is no reason why in this day and age, fans should not have access to their favorite content delivered to them in a manner that fits their connected, digital lifestyle.

It is the goal of Mela to fix this global distribution problem. If we don't, not only will piracy continue to ravage the industry, consumers will continue to be frustrated, and in a world of abundant choices, they will move on to other activities to entertain themselves. Everyone will loose in that case, except, of course, the content pirates.

Today is the start of Mela's journey in its pursuit to become the global "Netflix/Hulu" for the South Asian content.

Check out for more exciting updates soon...

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