October 26, 2008

"Wassup" guys are back - From beer to Obama

The characters that starred in "Wassup," the hit Budweiser beer ad campaign from 1999 that boosted its sales and also added a new phrase in the global pop-culture lexicon, are back. However, instead of beer, this time their video is promoting Barack Obama's U.S. presidential bid.

The parody video, created by Charles Stone III, who conceived the original Budweiser ads, was posted on YouTube two days back, and is already on its way to become a viral hit.

This is what creators have to say about their new video:
Its been eight long years since the boys said wassup to each other. Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.
The video is posted below:

The original Budweiser commercial is below:

Budweiser's maker Anheuser-Busch and its ad agency, Omnicom Group's DDB Chicago, may be in a quandary because they cannot do much to stop the new video's distribution. Neither of them own the "Wassup" concept or the slogan. The brewer paid Charles Stone ~$37,000 to license the idea for five years, and signed him up to direct and appear with his buddies in the Budweiser Wassup commercials, which went on to win several awards. That deal expired three years ago.

No comments: