Below is a presentation from the Netflix job site. It discusses the company's market positioning, business strategy & direction, and competitor analysis.
There are some interesting insights here. E.g., Netflix believes its future is in online streaming instead of the DVD-by-mail business. It therefore plans to use more of its budget on licensing content instead of using it on discs and postage, which will take up more than half of its $1.4B COGS in 2010. Netflix's goal is to stay focused on subscription-based online streaming of entertainment content, and become one of the world's largest licensors of movies and TV shows by 2020.